![]() The problem is, this filter often captures legitimate reviews. For example, a sudden influx of positive reviews may have come from a business owner emailing a slew of his or her contacts, asking them to please (please!) leave a favorable review in order to boost the business’ star rating. Yelp will also look at review patterns to decide whether a review is suspect. Real people." As Yelp's CEO Jeremy Stoppelman explains, in order to preserve Yelp’s authentic, word-of-mouth experience, the site uses a review filter to weed out fake reviews, such as that glowing review left by the store owner’s best friend, which was the first and last time that person ever contributed to Yelp.įiltered reviews are hidden behind a CAPTCHA wall, and do not go towards your star rating. Yelp does what it can to live up to its tagline of " Real Reviews. Of course, businesses will try many different tactics to make themselves look good, and Yelp has occasionally resorted to some harsh measures for those businesses that want to manipulate the system. They play a huge part in increasing sales both in-store and online. Reviews can make a business listing rank higher in local search. But when I want to get a better feel for a business, I go to Yelp. If I just want the address for a business, I'll probably look it up on Google. Image plus yelp windows#
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